by Lebermuth, on Oct 10, 2022
by Lebermuth, on Mar 11, 2022
Source: Mintel Soap, Bath and Shower Products, US, February 2021
Conscious consumers
Often dubbed “Generation Green,” Gen Z are eco and socially-conscious consumers who place an emphasis on sustainable and ethical products and practices. They
strongly believe in a brand’s social responsibility and its environmental impact.
Eco-ethical claims will continue to increase in soap, bath, and shower product launches, as resources become limited, and Gen Z continues to expect them.
Read Storyby Lebermuth, on Feb 16, 2022
For the first time in Pantone Color of the Year history, Pantone created a new color for its 2022 selection, Veri Peri, to reflect the current global transformation. This inspirational color marries electric blue hues with subtle violet-red undertones to reflect joy, courage, and creativity.
Read Storyby Publication repost, on Sep 02, 2021
PUBLICATION REPOST l Stylus.com
Waste is an issue that can no longer be ignored. As clever businesses begin to recognize that they cannot be seen as being part of the problem, we take a look at solutions making use of industrial by-products and recycling local refuse to forge a waste-free future.
by Publication repost, on Aug 18, 2021
PUBLICATION REPOST l STYLUS
With the Covid-19 pandemic shuttering retail and driving consumers online, brands across the beauty industry have accelerated their digital plans. By creating educational resources, video-based appointments and community-led experiences, and capitalizing on The Edutainment Boom, beauty is becoming more democratized.
by Publication repost, on Jul 22, 2021
PUBLICATION REPOST l BEAUTY INDEPENDENT, RACHEL BROWN
To address the environmental consequences of beauty merchandise, Sephora is ramping up its sustainability efforts by launching a category underneath its Clean at Sephora program called Clean + Planet Positive. The category currently contains 18 brands—Caudalie, Farmacy, Biossance, Youth to the People, Sephora Collection, Tata Harper, Selfless by Hyram, REN, Herbivore, Alpyn Beauty, The 7 Virtues, Prima, Maison Louis Marie, Susteau, Saie, Athr Beauty, Ellis Brooklyn and Briogeo—but the number of brands could increase as more adhere to its requirements.
Image source: Sephora
Read Storyby Publication repost, on Jul 08, 2021
PUBLICATION REPOST l Personal Care Magazine
New cellular research recently published in the Cosmetics Journal has found that Indian sandalwood oil is a more potent antioxidant than the known lipophilic antioxidant vitamin E (alpha tocopherol).
In the study, commissioned by Quintis Sandalwood, researchers found that with subsequent exposure to environmental stressors, Indian sandalwood oil recorded a reactive oxygen species reduction 30-40% higher than the recorded reduction from Vitamin E.
Read Storyby Publication repost, on Jun 03, 2021
PUBLICATION REPOST l Stylus.com
In collaboration with four fellow ‘clean’ skincare brands, UK-based REN Clean Skincare has launched its #WeAreAllies campaign – an industry-first initiative to help tackle the environmental crisis regarding packaging waste. The campaign challenges industry convention by forming a unique alliance between competitor brands with the shared goal of protecting the planet.
Read Storyby Publication repost, on Apr 08, 2021
PUBLICATION REPOST l Beauty Independent Jenny Berg
When Allon Libermann set out to launch Forgo, his new line of powder-to-liquid hand washes, he had something to prove.
“Sustainable manufacturing is super easy to do, if you just do it,” he argues. “Big companies are spending huge budgets on research and development, and even larger budgets on marketing themselves as sustainable without really showing the data or the metrics or making the changes that count, whereas we’ve been able to put in a lot of sweat capital in terms of hours of our own time, but, from a financial perspective, we’re able to develop formulas very cost-effectively with our problem-solving and collaboration.”
Libermann estimates that Forgo’s launch, led by a group of three co-founders, cost roughly $5,000. “The solutions are out there, they’re obvious, they’re accessible,” he says. “It’s really just the companies who are stuck in old business.”
by Publication repost, on Apr 01, 2021
