INSIGHTS & NEWS

Lebermuth

Recent Posts by Lebermuth:

by Lebermuth, on Dec 03, 2020

Explore your senses from around the world and uncover (8) new fragrances crafted by our perfumers that were inspired by Spring & Summer 2022 consumer trends. 

Each season Lebermuth’s talented team of perfumers offer their unique interpretation of distinct trend stories crafted by consumer trends to create seasonal aromatic fragrances. 

Spring/Summer 2022 Trends:
  • Sea Queen
  • Authentic Earth
  • Global Gala
  • Wild Child 
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Topics:Fragrances

by Lebermuth, on Oct 15, 2020

California has been on the forefront of implementing regulations to create safer beauty products for consumers. They are now taking another stand and will be the first state in the US to ban several toxic ingredients in beauty & personal care products. 

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Topics:Fragrances

by Lebermuth, on Sep 22, 2020

In 2019, global opportunities for men’s grooming products sought to appeal to a more informed eco-conscious consumer, stress convenience, and align with wellness and inclusivity trends. New product developments for men included items within the shaving preparations, razors, deodorants, hair styling, and shower categories with less developments in depilatory (hair removal), face and neck care, shampoo, bar soap, and eye care categories.

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Topics:Fragrances

by Lebermuth, on Aug 11, 2020

Relaxing in 2020 can be difficult amid the pandemic and a good night's sleep can boost the immune system and keep anxiety at bay. Both top-of-mind priorities for COVID-concerned consumers. This will propel the already burgeoning sleep category with innovations in smart  relaxation and sleep care. We look at the new products supporting consumers’ quest for tranquility.

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Topics:Fragrances

by Lebermuth, on Jun 23, 2020

Soap has always been a necessity to rid us of bacteria in our households and businesses. We have seen the industry innovate for decades to improve how soap kills germs with safer ingredients and with different textures such as foam. Due to the easily spread COVID-19 virus, that innovation will accelerate.

Before this pandemic, we could just wash our hands. Not anymore. Killing the bacteria has become more crucial, so crucial we are now being instructed on how we wash. However, killing bacteria is not the only thing under the lens so is product formats and benefits/added value such as stress relief or moisturizing from consistent washing.

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Topics:Fragrances

by Lebermuth, on May 05, 2020

Classic Blue is Pantone’s 2020 Color of the Year, suggestive of the sky at dusk, Classic Blue is reassuring and restful. It brings a sense of peace and tranquility to the human spirit, offering refuge and renewal. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

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Topics:Fragrances

by Lebermuth, on Apr 29, 2020

Health and wellness is a broad subject, which continues to evolve and is now mainstream. Often on-the-go, consumers are leading busy lifestyles with demanding schedules and high stress levels. In response, consumers’ search for healthy lifestyles and their demand for healthier products and serves are escalating.

The Lebermuth Company’s Flavor Health & Wellness Trend Report focuses on three areas of interest consumers seek to meet their ever-changing mind-set and behavioral shift towards better-for-you products:

THREE FOCUS AREAS

  • All Natural
  • Plant Based
  • CBD/Hemp infused
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Topics:Flavors

by Lebermuth, on Apr 20, 2020

Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.

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Topics:FragrancesFlavors

by Lebermuth, on Apr 10, 2020

Each season, Lebermuth’s talented team of perfumers offer their unique interpretation of the key consumer trends influencing fragrance with custom fragrance creations inspired by distinct trend stories.  

Fall/Winter 20/21 Trends:
  • Nourish Your Soul
  • Modern Indulgence
  • Absolute Femme
  • Champion For Change
  • Green Biomimicry
  • Ritual
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Topics:Fragrances

by Lebermuth, on Apr 02, 2020

Classic Blue is Pantone’s 2020 Color of the Year, embracing the “reminiscent” of the night sky at dusk. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

Read Story
Topics:Flavors