INSIGHTS & NEWS

Lebermuth

Recent Posts by Lebermuth:

by Lebermuth, on Jun 23, 2020

Soap has always been a necessity to rid us of bacteria in our households and businesses. We have seen the industry innovate for decades to improve how soap kills germs with safer ingredients and with different textures such as foam. Due to the easily spread COVID-19 virus, that innovation will accelerate.

Before this pandemic, we could just wash our hands. Not anymore. Killing the bacteria has become more crucial, so crucial we are now being instructed on how we wash. However, killing bacteria is not the only thing under the lens so is product formats and benefits/added value such as stress relief or moisturizing from consistent washing.

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Topics:Fragrances

by Lebermuth, on May 05, 2020

Classic Blue is Pantone’s 2020 Color of the Year, suggestive of the sky at dusk, Classic Blue is reassuring and restful. It brings a sense of peace and tranquility to the human spirit, offering refuge and renewal. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

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Topics:Fragrances

by Lebermuth, on Apr 29, 2020

Health and wellness is a broad subject, which continues to evolve and is now mainstream. Often on-the-go, consumers are leading busy lifestyles with demanding schedules and high stress levels. In response, consumers’ search for healthy lifestyles and their demand for healthier products and serves are escalating.

The Lebermuth Company’s Flavor Health & Wellness Trend Report focuses on three areas of interest consumers seek to meet their ever-changing mind-set and behavioral shift towards better-for-you products:

THREE FOCUS AREAS

  • All Natural
  • Plant Based
  • CBD/Hemp infused
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Topics:Flavors

by Lebermuth, on Apr 20, 2020

Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.

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Topics:FragrancesFlavors

by Lebermuth, on Apr 10, 2020

Each season, Lebermuth’s talented team of perfumers offer their unique interpretation of the key consumer trends influencing fragrance with custom fragrance creations inspired by distinct trend stories.  

Fall/Winter 20/21 Trends:
  • Nourish Your Soul
  • Modern Indulgence
  • Absolute Femme
  • Champion For Change
  • Green Biomimicry
  • Ritual
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Topics:Fragrances

by Lebermuth, on Apr 02, 2020

Classic Blue is Pantone’s 2020 Color of the Year, embracing the “reminiscent” of the night sky at dusk. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

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Topics:Flavors

by Lebermuth, on Mar 30, 2020

Who thought we wouldn’t be able to produce enough hand sanitizer?! Many distilleries are stepping in to help utilizing their own equipment for production of hand sanitizer. They can’t be thanked enough for coming together in a time of need.

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Topics:Essential OilsFragrances

by Lebermuth, on Mar 23, 2020

To meet the community needs during these unusual times, companies are expanding the production of hand sanitizer. Thankfully other businesses and distilleries are also stepping up to help by utilizing their equipment to begin production in order to support the mass shortage.

Lebermuth is here to help. Let us support your efforts by partnering with you to identify, or create, the right aroma for your hand sanitizer.

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Topics:Essential Oils

by Lebermuth, on Feb 26, 2020

Help your product's taste better, not bitter, with BitterEnd™ Bitter Blocker powder from The Lebermuth Company. Our proprietary bitter blocker powder naturally and effectively reduces bitterness, so consumers simply recognize your products great taste.

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Topics:Flavors

by Lebermuth, on Feb 24, 2020

In 2019, global opportunities for men’s grooming products sought to appeal to a more informed eco-conscious consumer, stress convenience, and align with wellness and inclusivity trends. New product developments for men included items within the shaving preparations, razors, deodorants, hair styling, and shower categories with less developments in depilatory (hair removal), face and neck care, shampoo, bar soap, and eye care categories.

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Topics:Fragrances