by Publication repost, on Oct 06, 2020
PUBLICATION REPOST l WGSN Sarah Owen
Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.
Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.
In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.
In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.
by Publication repost, on Jul 29, 2020
Yet Business-as-usual could nearly triple ocean plastic pollution by 2040
PUBLICATION REPOST l PACKAGE INSIGHT, JOSHUA POOLE
by Publication repost, on May 26, 2020
It’s been less than 18 months since the 2018 Farm Bill removed hemp from the Controlled Substances Act and legally differentiated hemp from marijuana as containing less than 0.3% THC. Yet hemp and the influence it could have on the endocannabinoid system (ECS) is driving growth, experimentation and innovation even as the Food and Drug Administration has not confirmed a regulatory pathway for these products.
by Publication repost, on May 12, 2020
PUBLICATION REPORT l BEAUTY MATTERS, KELLY KOVACK
“Facing a stark set of financial circumstances, millennials started adulthood with less room for financial mistakes than previous generations,” Shannon Insler wrote in an article for Student Loan Hero. “In response, they are managing their money differently. More millennials are refinancing student loans, delaying a home purchase, and looking for creative ways to earn more money through side hustles.”
by Lebermuth, on Apr 29, 2020
Health and wellness is a broad subject, which continues to evolve and is now mainstream. Often on-the-go, consumers are leading busy lifestyles with demanding schedules and high stress levels. In response, consumers’ search for healthy lifestyles and their demand for healthier products and serves are escalating.
The Lebermuth Company’s Flavor Health & Wellness Trend Report focuses on three areas of interest consumers seek to meet their ever-changing mind-set and behavioral shift towards better-for-you products:
THREE FOCUS AREAS
- All Natural
- Plant Based
- CBD/Hemp infused
by Lebermuth, on Apr 20, 2020
Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.
by Lebermuth, on Apr 02, 2020
Classic Blue is Pantone’s 2020 Color of the Year, embracing the “reminiscent” of the night sky at dusk. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.
by Lebermuth, on Feb 26, 2020
Help your product's taste better, not bitter, with BitterEnd™ Bitter Blocker powder from The Lebermuth Company. Our proprietary bitter blocker powder naturally and effectively reduces bitterness, so consumers simply recognize your products great taste.
by Publication repost, on Feb 20, 2020
Publication Repost l Author Candy Industry
3D Studio is equipped with innovative precision technology capable of printing thousands of pieces at a time while retaining a hand-made appearance.
Barry Callebaut Group has launched the world’s first personalized 3D printed chocolate at scale, through its global decoration brand Mona Lisa.
by Lebermuth, on Feb 06, 2020
Consuming sugar confectionery is commonly thought to improve overall mood because the taste is enjoyable, pleasing, and sometimes a little adventurous. Naturally, the conscious consumers want to eat their sweets, maintain a healthy lifestyle, while also saving the planet.
We are seeing more and more confectionery manufacturers launching new or revised products like biodegradable chewing gum, or sweet snacks that utilize natural, organic and CBD ingredients.