by Publication repost, on Apr 08, 2021
PUBLICATION REPOST l Beauty Independent Jenny Berg
When Allon Libermann set out to launch Forgo, his new line of powder-to-liquid hand washes, he had something to prove.
“Sustainable manufacturing is super easy to do, if you just do it,” he argues. “Big companies are spending huge budgets on research and development, and even larger budgets on marketing themselves as sustainable without really showing the data or the metrics or making the changes that count, whereas we’ve been able to put in a lot of sweat capital in terms of hours of our own time, but, from a financial perspective, we’re able to develop formulas very cost-effectively with our problem-solving and collaboration.”
Libermann estimates that Forgo’s launch, led by a group of three co-founders, cost roughly $5,000. “The solutions are out there, they’re obvious, they’re accessible,” he says. “It’s really just the companies who are stuck in old business.”
by Publication repost, on Apr 01, 2021
by Lebermuth, on Feb 09, 2021
The Lebermuth Company has always maintained compliance with the current IFRA (International Fragrance Association) standards and guidelines. On January 10th, 2020, IFRA notified fragrance houses of revised guidelines that were implemented and released as the IFRA 49th Amendment. These updates include many new and important regulations that affect how The Lebermuth Company formulates fragrances for use in consumer goods and products.
Read Storyby Publication repost, on Feb 03, 2021
PUBLICATION REPOT l MINTEL Rosalia Di Gesu
Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis – and a difficult year for beauty sales – beauty and personal care (BPC) brands continued to innovate in 2020.
In fact, Mintel Global New Products Database (GNPD) featured over 180,000 new BPC products/variants in 2020. Along the way, 2020 also brought us new buzzwords, some of which may stick with us long into 2021. For example, ‘maskne’, ‘quarantine sunburn’, ‘beauty insperiences’, ‘COVID-washing,’ ‘lockdown face’ and more.
Mintel analysts have reviewed these thousands of BPC launches, and below are a few of our favorite innovations.
BPC brands can look forward to a more hopeful 2021. Once vaccination programs are complete, we expect joyful and uplifting themes to emerge to help us celebrate overcoming an unprecedented pandemic.
Read Storyby Lebermuth, on Jan 26, 2021
To meet the community needs during these unusual times, companies are expanding the production of hand sanitizer. Thankfully other businesses and distilleries are also stepping up to help by utilizing their equipment to begin production in order to support the mass shortage.
Lebermuth is here to help. Let us support your efforts by partnering with you to identify, or create, the right aroma for your hand sanitizer.
Read Storyby Lebermuth, on Dec 03, 2020
Each season Lebermuth’s talented team of perfumers offer their unique interpretation of distinct trend stories crafted by consumer trends to create seasonal aromatic fragrances.
by Publication repost, on Nov 12, 2020
by Publication repost, on Nov 05, 2020
PUBLICATION REPOST l COSMETICS & TOILETRIES, CONTRACT AUTHOR MICHELLE BEHRENS
According to the Brightfield Group, a leading cannabis research company as cited by Cultivating Wellness, by 2025, CBD topical annual sales are to projected hit $4.5 billion—a 540% increase in just five years. In U.S. sales in 2019 alone, CBD topical sales exceeded $703 million.
The company found that in some areas, such as formats, the market is converging on a set of consensus standards and encompassing diversity. However, in other areas, most notably dosing and pricing, the CBD topicals marketplace is almost unrationalized.
by Lebermuth, on Oct 15, 2020
California has been on the forefront of implementing regulations to create safer beauty products for consumers. They are now taking another stand and will be the first state in the US to ban several toxic ingredients in beauty & personal care products.
Read Storyby Publication repost, on Oct 06, 2020
PUBLICATION REPOST l WGSN Sarah Owen
Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.
Analysis Overview
Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.
In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.
In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.
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