by Lebermuth, on Jun 23, 2020

Soap has always been a necessity to rid us of bacteria in our households and businesses. We have seen the industry innovate for decades to improve how soap kills germs with safer ingredients and with different textures such as foam. Due to the easily spread COVID-19 virus, that innovation will accelerate.

Before this pandemic, we could just wash our hands. Not anymore. Killing the bacteria has become more crucial, so crucial we are now being instructed on how we wash. However, killing bacteria is not the only thing under the lens so is product formats and benefits/added value such as stress relief or moisturizing from consistent washing.

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by Publication repost, on May 26, 2020


It’s been less than 18 months since the 2018 Farm Bill removed hemp from the Controlled Substances Act and legally differentiated hemp from marijuana as containing less than 0.3% THC. Yet hemp and the influence it could have on the endocannabinoid system (ECS) is driving growth, experimentation and innovation even as the Food and Drug Administration has not confirmed a regulatory pathway for these products.

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by Publication repost, on May 19, 2020


Procter & Gamble Beauty has introduced new all-paper, plastic-free dispensing tubes for Secret and Old Spice deodorants, eliminating the traditional plastic push-up components. The new packaging will be available in May at 500 Walmart stores in the US.

The paper tube package is made of 90% recycled paper that contains no wax, plastics, BPA, or PFA. New paper fiber is used to make the post-consumer recycled paperboard stronger at the base.

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Topics:Essential OilsFragrancesOther

by Publication repost, on May 12, 2020


Millennials have now surpassed baby boomers as the country’s largest generation. Depending on who you ask, those born between 1982 and 2004 count among the ranks of millennials, while others define millennials as those born between 1981 and 1997.  Regardless of how you define the cohort, the great recession has split the millennial generation into two distinct groups with very different habits based on finances.

Photo: Unsplash

“Facing a stark set of financial circumstances, millennials started adulthood with less room for financial mistakes than previous generations,” Shannon Insler wrote in an article for Student Loan Hero. “In response, they are managing their money differently. More millennials are refinancing student loans, delaying a home purchase, and looking for creative ways to earn more money through side hustles.”

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Topics:Essential OilsFragrancesFlavors

by Lebermuth, on May 05, 2020

Classic Blue is Pantone’s 2020 Color of the Year, suggestive of the sky at dusk, Classic Blue is reassuring and restful. It brings a sense of peace and tranquility to the human spirit, offering refuge and renewal. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

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by Lebermuth, on Apr 29, 2020

Health and wellness is a broad subject, which continues to evolve and is now mainstream. Often on-the-go, consumers are leading busy lifestyles with demanding schedules and high stress levels. In response, consumers’ search for healthy lifestyles and their demand for healthier products and serves are escalating.

The Lebermuth Company’s Flavor Health & Wellness Trend Report focuses on three areas of interest consumers seek to meet their ever-changing mind-set and behavioral shift towards better-for-you products:


  • All Natural
  • Plant Based
  • CBD/Hemp infused
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by Lebermuth, on Apr 20, 2020

Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.

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by Lebermuth, on Apr 10, 2020

Each season, Lebermuth’s talented team of perfumers offer their unique interpretation of the key consumer trends influencing fragrance with custom fragrance creations inspired by distinct trend stories.  

Fall/Winter 20/21 Trends:
  • Nourish Your Soul
  • Modern Indulgence
  • Absolute Femme
  • Champion For Change
  • Green Biomimicry
  • Ritual
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by Publication repost, on Apr 09, 2020


KANSAS CITY — The marketing runway looks long for the use of cannabidiol (CBD) in foods and beverages. Now, regulatory agencies, especially the US Food and Drug Administration, need to give a greenlight by providing more guidelines and rules. The FDA recently said it did not consider CBD, a hemp extract, to be Generally Recognized As Safe (GRAS) for use in foods, beverages and supplements.

Food and beverage companies looking to expand in the hemp/CBD space also will want to work with reliable ingredient suppliers, meaning those having worked in foods and beverages and those having their own reliable network of hemp farmers.

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by Lebermuth, on Apr 02, 2020

Classic Blue is Pantone’s 2020 Color of the Year, embracing the “reminiscent” of the night sky at dusk. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

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