by Publication repost, on Oct 06, 2020
PUBLICATION REPOST l WGSN Sarah Owen
Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.
Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.
In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.
In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.
by Publication repost, on Aug 27, 2020
PUBLICATION REPOST l PERFUMER & FLAVORIST
New research from Genomatica has revealed that amid the COVID-19 pandemic Americans are considering sustainability a top-of-mind issue and demanding prioritization of the topic by brands and the government.
With effects of the pandemic revealing less traffic, cleaner air and more plastic waste, 85% of Americans reported thinking the same amount or more about sustainability.
More than half (56%) of Americans want both the government and brands to prioritize sustainability even while facing other issues.
by Publication repost, on Aug 19, 2020
The association’s proactive, multi-pronged efforts continue to prevent new tariffs on essential oils, while protecting U.S. jobs and preventing cost increases for everyday consumer products
REPOST l FRAGRANCE CREATORS
Fragrance Creators Association is the principal fragrance trade association, which Lebermuth's CEO Rob Brown is a proud Board Member of the association. The organization represents the majority of fragrance manufacturing in North America as well as interests along the fragrance value chain—for people, perfume, and the planet. Fragrance Creators' membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures.
Fragrance Creators Association announced today it preserved an estimated $91.1 million in savings for the fragrance value chain. This marks the third time Fragrance Creators’ advocacy has protected EU essential oil imports since 2019. It is a significant outcome for the fragrance industry, American jobs, and the economy—and one that prevents unnecessary cost increases for millions of consumers who use and enjoy scented products every day.
by Publication repost, on Jul 29, 2020
Yet Business-as-usual could nearly triple ocean plastic pollution by 2040
PUBLICATION REPOST l PACKAGE INSIGHT, JOSHUA POOLE
by Publication repost, on May 26, 2020
It’s been less than 18 months since the 2018 Farm Bill removed hemp from the Controlled Substances Act and legally differentiated hemp from marijuana as containing less than 0.3% THC. Yet hemp and the influence it could have on the endocannabinoid system (ECS) is driving growth, experimentation and innovation even as the Food and Drug Administration has not confirmed a regulatory pathway for these products.
by Publication repost, on May 19, 2020
PUBLICATION REPOST l BEAUTY MATTERS, KELLY KOVAC
Procter & Gamble Beauty has introduced new all-paper, plastic-free dispensing tubes for Secret and Old Spice deodorants, eliminating the traditional plastic push-up components. The new packaging will be available in May at 500 Walmart stores in the US.
The paper tube package is made of 90% recycled paper that contains no wax, plastics, BPA, or PFA. New paper fiber is used to make the post-consumer recycled paperboard stronger at the base.
by Lebermuth, on Oct 30, 2019
CBD Expo East is around the corner November 15-16, 2019 in Orlando, FL. Swing by booth #702 to taste our latest Rainbow Unicorn beverage and Organic Mixed Berry gummy.
by Lebermuth, on Oct 15, 2019
Swing by booth #4170 to taste our latestbeverages Rainbow Unicorn and Mulled Apple Cider!
by Lebermuth, on Oct 03, 2019
Swing by booth #200 to taste our latest Rainbow Unicorn beverage and Organic Mixed Berry gummy.
by Lebermuth, on Sep 12, 2019
Euromonitor International recently released their Top 10 Global Consumer Trends 2019, highlighting trends that are expected “to gain traction in the year ahead” and impact relationships between businesses and consumers.