by Lebermuth, on Feb 22, 2022
by Publication repost, on Sep 02, 2021
PUBLICATION REPOST l Stylus.com
Waste is an issue that can no longer be ignored. As clever businesses begin to recognize that they cannot be seen as being part of the problem, we take a look at solutions making use of industrial by-products and recycling local refuse to forge a waste-free future.
by Publication repost, on Aug 18, 2021
PUBLICATION REPOST l STYLUS
With the Covid-19 pandemic shuttering retail and driving consumers online, brands across the beauty industry have accelerated their digital plans. By creating educational resources, video-based appointments and community-led experiences, and capitalizing on The Edutainment Boom, beauty is becoming more democratized.
by Lebermuth, on Jul 21, 2021
We are proud to have received the highest possible score of 100% for the 2021 SQF audit. This achievement was especially impressive since the audit was the unannounced audit that accredited auditors must perform every three years.
Read Storyby Publication repost, on Jun 09, 2021
PUBLICATION REPOST l Stylus.com
The oral care market is booming due to increasing interest in personal hygiene and wellness since the pandemic. Spotting a new product opportunity, French probiotic skincare brand Gallinée has launched a probiotic oral care range to help balance the mouth’s microbiome and support its natural ecosystem.
by Publication repost, on Jun 03, 2021
PUBLICATION REPOST l Stylus.com
In collaboration with four fellow ‘clean’ skincare brands, UK-based REN Clean Skincare has launched its #WeAreAllies campaign – an industry-first initiative to help tackle the environmental crisis regarding packaging waste. The campaign challenges industry convention by forming a unique alliance between competitor brands with the shared goal of protecting the planet.
Read Storyby Publication repost, on Oct 06, 2020
PUBLICATION REPOST l WGSN Sarah Owen
Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.
Analysis Overview
Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.
In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.
In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.
Read Storyby Publication repost, on Aug 27, 2020
PUBLICATION REPOST l PERFUMER & FLAVORIST
New research from Genomatica has revealed that amid the COVID-19 pandemic Americans are considering sustainability a top-of-mind issue and demanding prioritization of the topic by brands and the government.
With effects of the pandemic revealing less traffic, cleaner air and more plastic waste, 85% of Americans reported thinking the same amount or more about sustainability.
More than half (56%) of Americans want both the government and brands to prioritize sustainability even while facing other issues.
Read Story
