PUBLICATION REPOST  l  Stylus.com

Waste is an issue that can no longer be ignored. As clever businesses begin to recognize that they cannot be seen as being part of the problem, we take a look at solutions making use of industrial by-products and recycling local refuse to forge a waste-free future.

We are proud to have received the highest possible score of 100% for the 2021 SQF audit. This achievement was especially impressive since the audit was the unannounced audit that accredited auditors must perform every three years.

PUBLICATION REPOST  l  Stylus.com

PUBLICATION REPOST  l Stylus.com

In collaboration with four fellow ‘clean’ skincare brands, UK-based REN Clean Skincare has launched its #WeAreAllies campaign – an industry-first initiative to help tackle the environmental crisis regarding packaging waste. The campaign challenges industry convention by forming a unique alliance between competitor brands with the shared goal of protecting the planet.

PUBLICATION REPOST l WGSN Sarah Owen 

Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.

Analysis Overview 

Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.

In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.

In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.

PUBLICATION REPOST l  PERFUMER & FLAVORIST

New research from Genomatica has revealed that amid the COVID-19 pandemic Americans are considering sustainability a top-of-mind issue and demanding prioritization of the topic by brands and the government. 

With effects of the pandemic revealing less traffic, cleaner air and more plastic waste, 85% of Americans reported thinking the same amount or more about sustainability.

More than half (56%) of Americans want both the government and brands to prioritize sustainability even while facing other issues.

The association’s proactive, multi-pronged efforts continue to prevent new tariffs on essential oils, while protecting U.S. jobs and preventing cost increases for everyday consumer products

REPOST l FRAGRANCE CREATORS

Fragrance Creators Association is the principal fragrance trade association, which  Lebermuth's CEO Rob Brown is a proud Board Member of the association. The organization represents the majority of fragrance manufacturing in North America as well as interests along the fragrance value chain—for people, perfume, and the planet. Fragrance Creators' membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. 

Fragrance Creators Association announced today it preserved an estimated $91.1 million in savings for the fragrance value chain. This marks the third time Fragrance Creators’ advocacy has protected EU essential oil imports since 2019. It is a significant outcome for the fragrance industry, American jobs, and the economy—and one that prevents unnecessary cost increases for millions of consumers who use and enjoy scented products every day.

Yet Business-as-usual could nearly triple ocean plastic pollution by 2040

PUBLICATION REPOST l PACKAGE INSIGHT, JOSHUA POOLE