by Lebermuth, on Mar 11, 2022
Source: Mintel Soap, Bath and Shower Products, US, February 2021
Often dubbed “Generation Green,” Gen Z are eco and socially-conscious consumers who place an emphasis on sustainable and ethical products and practices. They
strongly believe in a brand’s social responsibility and its environmental impact.
Eco-ethical claims will continue to increase in soap, bath, and shower product launches, as resources become limited, and Gen Z continues to expect them.Read Story
by Publication repost, on Sep 02, 2021
PUBLICATION REPOST l Stylus.com
Waste is an issue that can no longer be ignored. As clever businesses begin to recognize that they cannot be seen as being part of the problem, we take a look at solutions making use of industrial by-products and recycling local refuse to forge a waste-free future.
by Publication repost, on Jul 08, 2021
PUBLICATION REPOST l Personal Care Magazine
New cellular research recently published in the Cosmetics Journal has found that Indian sandalwood oil is a more potent antioxidant than the known lipophilic antioxidant vitamin E (alpha tocopherol).
In the study, commissioned by Quintis Sandalwood, researchers found that with subsequent exposure to environmental stressors, Indian sandalwood oil recorded a reactive oxygen species reduction 30-40% higher than the recorded reduction from Vitamin E.Read Story
by Publication repost, on Jun 09, 2021
PUBLICATION REPOST l Stylus.com
The oral care market is booming due to increasing interest in personal hygiene and wellness since the pandemic. Spotting a new product opportunity, French probiotic skincare brand Gallinée has launched a probiotic oral care range to help balance the mouth’s microbiome and support its natural ecosystem.
by Lebermuth, on Jan 26, 2021
To meet the community needs during these unusual times, companies are expanding the production of hand sanitizer. Thankfully other businesses and distilleries are also stepping up to help by utilizing their equipment to begin production in order to support the mass shortage.
Lebermuth is here to help. Let us support your efforts by partnering with you to identify, or create, the right aroma for your hand sanitizer.Read Story
by Publication repost, on Nov 12, 2020
PUBLICATION REPOST l TRENDINCITES, AMY MARKS-MCGEERead Story
by Publication repost, on Oct 06, 2020
PUBLICATION REPOST l WGSN Sarah Owen
Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.
Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.
In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.
In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.Read Story
by Publication repost, on Aug 27, 2020
PUBLICATION REPOST l PERFUMER & FLAVORIST
New research from Genomatica has revealed that amid the COVID-19 pandemic Americans are considering sustainability a top-of-mind issue and demanding prioritization of the topic by brands and the government.
With effects of the pandemic revealing less traffic, cleaner air and more plastic waste, 85% of Americans reported thinking the same amount or more about sustainability.
More than half (56%) of Americans want both the government and brands to prioritize sustainability even while facing other issues.Read Story
by Publication repost, on Aug 19, 2020
REPOST l FRAGRANCE CREATORS
Fragrance Creators Association is the principal fragrance trade association, which Lebermuth's CEO Rob Brown is a proud Board Member of the association. The organization represents the majority of fragrance manufacturing in North America as well as interests along the fragrance value chain—for people, perfume, and the planet. Fragrance Creators' membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures.
Fragrance Creators Association announced today it preserved an estimated $91.1 million in savings for the fragrance value chain. This marks the third time Fragrance Creators’ advocacy has protected EU essential oil imports since 2019. It is a significant outcome for the fragrance industry, American jobs, and the economy—and one that prevents unnecessary cost increases for millions of consumers who use and enjoy scented products every day.Read Story
by Publication repost, on Jul 29, 2020
PUBLICATION REPOST l PACKAGE INSIGHT, JOSHUA POOLERead Story