Lebermuth

Relaxing in 2020 can be difficult amid the pandemic and a good night's sleep can boost the immune system and keep anxiety at bay. Both top-of-mind priorities for COVID-concerned consumers. This will propel the already burgeoning sleep category with innovations in smart  relaxation and sleep care. We look at the new products supporting consumers’ quest for tranquility.

Soap has always been a necessity to rid us of bacteria in our households and businesses. We have seen the industry innovate for decades to improve how soap kills germs with safer ingredients and with different textures such as foam. Due to the easily spread COVID-19 virus, that innovation will accelerate.

Before this pandemic, we could just wash our hands. Not anymore. Killing the bacteria has become more crucial, so crucial we are now being instructed on how we wash. However, killing bacteria is not the only thing under the lens so is product formats and benefits/added value such as stress relief or moisturizing from consistent washing.

Classic Blue is Pantone’s 2020 Color of the Year, suggestive of the sky at dusk, Classic Blue is reassuring and restful. It brings a sense of peace and tranquility to the human spirit, offering refuge and renewal. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

Health and wellness is a broad subject, which continues to evolve and is now mainstream. Often on-the-go, consumers are leading busy lifestyles with demanding schedules and high stress levels. In response, consumers’ search for healthy lifestyles and their demand for healthier products and serves are escalating.

The Lebermuth Company’s Flavor Health & Wellness Trend Report focuses on three areas of interest consumers seek to meet their ever-changing mind-set and behavioral shift towards better-for-you products:

THREE FOCUS AREAS

• All Natural
• Plant Based
• CBD/Hemp infused

Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.

Classic Blue is Pantone’s 2020 Color of the Year, embracing the “reminiscent” of the night sky at dusk. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

Who thought we wouldn’t be able to produce enough hand sanitizer?! Many distilleries are stepping in to help utilizing their own equipment for production of hand sanitizer. They can’t be thanked enough for coming together in a time of need.

Help your product's taste better, not bitter, with BitterEnd™ Bitter Blocker powder from The Lebermuth Company. Our proprietary bitter blocker powder naturally and effectively reduces bitterness, so consumers simply recognize your products great taste.

Consuming sugar confectionery is commonly thought to improve overall mood because the taste is enjoyable, pleasing, and sometimes a little adventurous. Naturally, the conscious consumers want to eat their sweets, maintain a healthy lifestyle, while also saving the planet.

We are seeing more and more confectionery manufacturers launching new or revised products like biodegradable chewing gum, or sweet snacks that utilize natural, organic and CBD ingredients.