Resting and Relaxing in a Tiresome 2020
by Lebermuth, on Aug 11, 2020
Relaxing in 2020 can be difficult amid the pandemic and a good night's sleep can boost the immune system and keep anxiety at bay. Both top-of-mind priorities for COVID-concerned consumers. This will propel the already burgeoning sleep category with innovations in smart relaxation and sleep care. We look at the new products supporting consumers’ quest for tranquility.
- Anxiety aids
- Supercharged Skin While We Sleep
- Holistic Herbals & Potent Potions
- Aromatherapy: Breathe & Sleep
Stress and sleep don’t make for good bedfellows. While worrying makes drifting off more difficult, sleep deprivation can in turn lead to anxiety. Products that stimulate calm and help keep unease away from the bedroom with calming botanicals will have lasting relevance for a precarious future.
Even our laundry detergent can influence sleep.
~Marilee Nelson, co-founder of Branch Basics
Love Home and Planet laundry detergent, dish & home cleaning products are mostly plant-based and contain natural, ethically sourced lavender, which is known to promote a sense of calmness and relaxation.
While 51% of aircare users in the US use essential/scented oils for their health benefits, younger consumers are especially interested in beneficial aircare, with some 33% of 18-24, significantly higher than other age groups. ~Mintel GNPD
A personal diffuser by Californian wellness company Cloudy similarly uses lavender essential oil as well as chamomile and melatonin, and can be inhaled for instant sleepiness – working faster than any other product on the market.
Supercharged Skin While We Sleep
From potent sleep masks to advanced delivery systems, nighttime skincare innovation is rife. “While sleep experts provide tips on how to get to sleep, beauty brands are delivering technical expertise with innovative products and the latest scientific formulas to work on skin overnight,” June Jensen, director of UK Beauty at global market research firm .
A lot of people are tired and wired.
“When we sleep, our skin becomes active, metabolic processes kick in, and the skin cleanses and renews itself,” Sarah Zimmer, founder of German skincare brand , told Stylus. “Active ingredients empower the skin’s regeneration process to replicate and reproduce skin cells during the night. Wearing an overnight mask is like giving that renewal process a helping hand.”
Naya’s contains adaptogenic snow mushroom, vitamins A, C and E, and five different types of hyaluronic acid to hydrate multiple dermal layers and support collagen production.
High-performance nighttime skincare with patented technology appeals to serious skintellectuals.
US doctor brand Murad's 's skin-renewing chronopeptide and antioxidant tri-enzyme technology works in sync with the body’s circadian rhythms to reduce visible signs of ageing. Singapore’s Allies of Skin’s contains encapsulated, time-release retinaldehyde to gently combat blemishes, fine lines and sun damage, while a 13.5% peptide complex restores stressed skin.
French luxury brand Guerlain's Orchidée Impériale Sleep Serum combats nocturnal hypoxia (the restriction of the skin’s oxygen supply caused by laying against a pillow) and ‘puffy’ morning skin by diffusing micro-droplets of orchid-infused formula deep into the epidermis.
|Murad||Allies of Skin||Guerlain|
Holistic Herbals & Potent Potions
With ‘’ rampant and 68% of US millennial's and Gen Xers now more willing to try sleep meds (, 2020), consumer demand for snooze-related supplements is booming. Poor sleep also ages skin, inhibiting production of the sleep hormone melatonin – a vital antioxidant nutrient.
London apothecary Anatomē offers a free personalized sleep report via an online questionnaire, prescribing the best sleep oil compound to use. For instance, Light Sleeper features a signature note of Japanese Seaweed to support deep, unbroken sleep.
A potent blend of vitamins and ionic minerals, its contains water-balancing electrolytes, hydrating hyaluronic acid and antioxidant astaxanthin. It also includes magnesium, which binds to gamma-aminobutyric acid (GABA) receptors – the neurotransmitters responsible for suppressing nerve activity – helping the body go into ‘sleep mode’ more quickly.
Luxury nutraceutical brand has added Affron – an anxiety-balancing, restorative sleep-boosting extract of saffron – to its patented formula. It joins Cynatine HNS – a robust form of keratin which helps to protect and repair hair, skin and nails.
Potent herbs with stress-busting and sedative properties, are following adaptogens’ trajectory from buzzworthy ingestible to skincare ingredient.
US brand 's hemp-infused contains blue skullcap and lavender to promote sleep, plus meadowfoam seed oil to improve skin condition. Khus+Khus’s combines Ayurvedic and Western nervines – reishi mushroom and Californian poppy – with hydrating hemp-seed butter.
Meanwhile, French supplement brand D+ For Care’s mint verbena-flavored teams 1.9mg of melatonin with lemon balm, passion flower and chamomile to facilitate sleep.
|Ami Wellness||Khus + Khus||D+ For Care|
CBD Bedtime Boosters
Aromatherapy: Breathe & Sleep
UK sales of skincare with aromatherapeutic ingredients rose over 500% between January and April 2019, compared with 2018 (NPD, 2019). “The growing interest in functional fragrance, inhalable supplements and scented mood enhancers is happening in tandem with a revived focus on essential oils,” said Alexia Inge, co-founder of British e-tailer Cult Beauty.
With the tagline ‘Own the Night’, British brand ’s cleanser-mask hybrid is infused with aromatherapy essential oils including lavender and bergamot, which lower blood pressure and heart rate.
“The link between scent, routine and sleep cannot be overstated,” “ ”
Wellbeing brands are elevating traditional Epsom salts with sleep-inducing nervines and aromatherapeutic essential oils. US brand Goop’s includes valerian root, passion flower and hops. London-based Verdant Alchemy’s blend lavender, mandarin and vetiver; and Australian coffee-scrub brand Frank Body’s scrub-meets-soak makes use of Epsom salt’s exfoliating properties, along with calming lavender, chamomile and inflammation-busting magnesium.
|Goop||Frank Body||Verdant Alchemy|
|Athletia||Earl of East||Remix by Giselle Wasfie|
Essential Oils Blends:
- 91-1053-89 LAVENDER SYNERGY
- 91-1052-37 GOOD NITE
- 93-0138-27 QUIET CEDARWOOD SYNERGY
- 93-0131-88 REST & RELAX
- 95-5006-64 DREAMY LAVENDER
- 95-5001-68 TRANQUILITY III
- 94-4007-47 SLEEP
- 91-1048-94 FOCUS
- 95-5001-12 BE RESTFUL
- 93-0137-10 PEACE
- 91-1048-23 SPIRITUAL AWARENESS
- 91-1043-19 JASMINE GREEN TEA
- 93-0130-36 LAVENDER, SAGE & HONEY
- 91-1020-75 LAVENDER & WHITE TEA
- 95-5001-13 BREATHE
- 94-4005-73 SLEEPY LAVENDER VANILLA
- 93-0129-49 LAVENDER DREAMS
- 95-5003-38 CALMING JASMINE
- 93-0124-57 LAVENDER CHAMOMILE
- 91-1035-13 STRESS RELIEF
- 91-1045-42 SWEET DREAMS
- 91-1045-39 SWEET HONEY & CHAMOMILE
- 93-0136-28 HARMONY & BALANCE
* 25 lb order minimum