by Lebermuth, on Feb 09, 2021

The Lebermuth Company has always maintained compliance with the current IFRA (International Fragrance Association) standards and guidelines. On January 10th, 2020, IFRA notified fragrance houses of revised guidelines that were implemented and released as the IFRA 49th Amendment. These updates include many new and important regulations that affect how The Lebermuth Company formulates fragrances for use in consumer goods and products.    

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by Publication repost, on Feb 03, 2021


Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis – and a difficult year for beauty sales – beauty and personal care (BPC) brands continued to innovate in 2020. 

In fact, Mintel Global New Products Database (GNPD) featured over 180,000 new BPC products/variants in 2020. Along the way, 2020 also brought us new buzzwords, some of which may stick with us long into 2021. For example, ‘maskne’, ‘quarantine sunburn’, ‘beauty insperiences’, ‘COVID-washing,’ ‘lockdown face’ and more.

Mintel analysts have reviewed these thousands of BPC launches, and below are a few of our favorite innovations.

BPC brands can look forward to a more hopeful 2021. Once vaccination programs are complete, we expect joyful and uplifting themes to emerge to help us celebrate overcoming an unprecedented pandemic.

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by Lebermuth, on Dec 03, 2020

Explore your senses from around the world and uncover (8) new fragrances crafted by our perfumers that were inspired by Spring & Summer 2022 consumer trends. 

Each season Lebermuth’s talented team of perfumers offer their unique interpretation of distinct trend stories crafted by consumer trends to create seasonal aromatic fragrances. 

Spring/Summer 2022 Trends:
  • Sea Queen
  • Authentic Earth
  • Global Gala
  • Wild Child 
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by Publication repost, on Nov 12, 2020


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Topics:Essential OilsFragrances

by Publication repost, on Nov 05, 2020


Cultivating Wellness announced findings from an extensive study of the current CBD topical marketplace—surveying 358 hemp-based topical products from 111 brands comprising the majority of sales in the sector.

According to the Brightfield Group, a leading cannabis research company as cited by Cultivating Wellness, by 2025, CBD topical annual sales are to projected hit $4.5 billion—a 540% increase in just five years. In U.S. sales in 2019 alone, CBD topical sales exceeded $703 million.

The company found that in some areas, such as formats, the market is converging on a set of consensus standards and encompassing diversity. However, in other areas, most notably dosing and pricing, the CBD topicals marketplace is almost unration­alized.

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by Lebermuth, on Oct 15, 2020

California has been on the forefront of implementing regulations to create safer beauty products for consumers. They are now taking another stand and will be the first state in the US to ban several toxic ingredients in beauty & personal care products. 

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by Publication repost, on Oct 06, 2020


Today's saturated and fragmented influencer landscape is starting to have adverse effects. New influential figures, driven by their ability to mobilize and motivate people, are taking the spotlight in 2020 and beyond.

Analysis Overview 

Over the last decade the power and source of influencers has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.

In 2010, celebrity appeal drove the majority of brand partnerships, five years later visual platforms like Instagram and Pinterest hit mainstream. Then a new people-powered hero came into the spotlight: the influencer. While 'end of the influencer' discourse has been ramping up over the last year, the truth is influencers maintain relevance as a marketing tool, but not as much for immediate conversion.

In 2020, influencers are competing with creators and thought leaders, each of which are positioned to effectively engage their audiences through entertainment and information. As a result, the advocate takes center stage, becoming a new standard for marketers to evaluate and select their brand partners. Advocates influence with authority, expertise, authenticity and values, eschewing highly product-driven narratives for human-centric stories and change agendas.

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Topics:Essential OilsFragrancesFlavorsNews/Event

by Lebermuth, on Sep 22, 2020

In 2019, global opportunities for men’s grooming products sought to appeal to a more informed eco-conscious consumer, stress convenience, and align with wellness and inclusivity trends. New product developments for men included items within the shaving preparations, razors, deodorants, hair styling, and shower categories with less developments in depilatory (hair removal), face and neck care, shampoo, bar soap, and eye care categories.

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by Publication repost, on Aug 27, 2020


New research from Genomatica has revealed that amid the COVID-19 pandemic Americans are considering sustainability a top-of-mind issue and demanding prioritization of the topic by brands and the government. 

With effects of the pandemic revealing less traffic, cleaner air and more plastic waste, 85% of Americans reported thinking the same amount or more about sustainability.

More than half (56%) of Americans want both the government and brands to prioritize sustainability even while facing other issues.

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Topics:Essential OilsFragrancesNews/Event

by Publication repost, on Aug 19, 2020

The association’s proactive, multi-pronged efforts continue to prevent new tariffs on essential oils, while protecting U.S. jobs and preventing cost increases for everyday consumer products


Fragrance Creators Association is the principal fragrance trade association, which  Lebermuth's CEO Rob Brown is a proud Board Member of the association. The organization represents the majority of fragrance manufacturing in North America as well as interests along the fragrance value chain—for people, perfume, and the planet. Fragrance Creators' membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. 

Fragrance Creators Association announced today it preserved an estimated $91.1 million in savings for the fragrance value chain. This marks the third time Fragrance Creators’ advocacy has protected EU essential oil imports since 2019. It is a significant outcome for the fragrance industry, American jobs, and the economy—and one that prevents unnecessary cost increases for millions of consumers who use and enjoy scented products every day.

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Topics:Essential OilsFragrancesNews/Event