by Lebermuth, on Aug 11, 2020

Relaxing in 2020 can be difficult amid the pandemic and a good night's sleep can boost the immune system and keep anxiety at bay. Both top-of-mind priorities for COVID-concerned consumers. This will propel the already burgeoning sleep category with innovations in smart  relaxation and sleep care. We look at the new products supporting consumers’ quest for tranquility.

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by Publication repost, on Jul 29, 2020

Yet Business-as-usual could nearly triple ocean plastic pollution by 2040


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Topics:Essential OilsFragrancesFlavorsNews/Event

by Lebermuth, on Jun 23, 2020

Soap has always been a necessity to rid us of bacteria in our households and businesses. We have seen the industry innovate for decades to improve how soap kills germs with safer ingredients and with different textures such as foam. Due to the easily spread COVID-19 virus, that innovation will accelerate.

Before this pandemic, we could just wash our hands. Not anymore. Killing the bacteria has become more crucial, so crucial we are now being instructed on how we wash. However, killing bacteria is not the only thing under the lens so is product formats and benefits/added value such as stress relief or moisturizing from consistent washing.

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by Publication repost, on May 26, 2020


It’s been less than 18 months since the 2018 Farm Bill removed hemp from the Controlled Substances Act and legally differentiated hemp from marijuana as containing less than 0.3% THC. Yet hemp and the influence it could have on the endocannabinoid system (ECS) is driving growth, experimentation and innovation even as the Food and Drug Administration has not confirmed a regulatory pathway for these products.

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by Publication repost, on May 19, 2020


Procter & Gamble Beauty has introduced new all-paper, plastic-free dispensing tubes for Secret and Old Spice deodorants, eliminating the traditional plastic push-up components. The new packaging will be available in May at 500 Walmart stores in the US.

The paper tube package is made of 90% recycled paper that contains no wax, plastics, BPA, or PFA. New paper fiber is used to make the post-consumer recycled paperboard stronger at the base.

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Topics:Essential OilsFragrancesNews/Event

by Publication repost, on May 12, 2020


Millennials have now surpassed baby boomers as the country’s largest generation. Depending on who you ask, those born between 1982 and 2004 count among the ranks of millennials, while others define millennials as those born between 1981 and 1997.  Regardless of how you define the cohort, the great recession has split the millennial generation into two distinct groups with very different habits based on finances.

Photo: Unsplash

“Facing a stark set of financial circumstances, millennials started adulthood with less room for financial mistakes than previous generations,” Shannon Insler wrote in an article for Student Loan Hero. “In response, they are managing their money differently. More millennials are refinancing student loans, delaying a home purchase, and looking for creative ways to earn more money through side hustles.”

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Topics:Essential OilsFragrancesFlavors

by Lebermuth, on May 05, 2020

Classic Blue is Pantone’s 2020 Color of the Year, suggestive of the sky at dusk, Classic Blue is reassuring and restful. It brings a sense of peace and tranquility to the human spirit, offering refuge and renewal. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

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by Lebermuth, on Apr 20, 2020

Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.

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by Lebermuth, on Apr 10, 2020

Each season, Lebermuth’s talented team of perfumers offer their unique interpretation of the key consumer trends influencing fragrance with custom fragrance creations inspired by distinct trend stories.  

Fall/Winter 20/21 Trends:
  • Nourish Your Soul
  • Modern Indulgence
  • Absolute Femme
  • Champion For Change
  • Green Biomimicry
  • Ritual
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by Lebermuth, on Mar 30, 2020

Who thought we wouldn’t be able to produce enough hand sanitizer?! Many distilleries are stepping in to help utilizing their own equipment for production of hand sanitizer. They can’t be thanked enough for coming together in a time of need.

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Topics:Essential OilsFragrances