Insights & News

 

by Lebermuth, on May 08, 2017

As fashion on the runway flows with the changes of the seasons, fragrances are migrating to the role of fashion accessory and away from the role of being a singular, signature scent. Spring welcomes fashion that prepares us for warmer weather and opportunities to enjoy the sights and smells of blooming flowers and citrus fruits. In similar fashion, perfume trends for Spring 2017 are complementing the designs of the Spring 2017 runway collections. Continue reading to discover how fragrance and fashion are uniting fashion forces.

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Topics:Fragrances

by Lebermuth, on Mar 20, 2017

 Financial projections estimate that the global fragrance and perfume market will earn $51 billion by the year 2022. These projections are based on how the fragrance industry continues to emulate and evolve with trends year after year. In 2017, the trends are all about individuality, gender neutrality and a return to nature. 

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Topics:Fragrances

by Lebermuth, on Feb 24, 2017

When patrons walk into a shopping mall, they are bombarded with bright, attention-grabbing advertisements as well as enticing (and sometimes obnoxiously loud) music. Some stores add the sense of smell to their arsenal by holding the nostrils of their patrons hostage with smells that can’t be ignored. Interestingly, researchers have concluded that a person’s cultural background determines whether those smells are considered desirable or repulsive.

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Topics:Fragrances