by Lebermuth, on Jun 23, 2020
Soap has always been a necessity to rid us of bacteria in our households and businesses. We have seen the industry innovate for decades to improve how soap kills germs with safer ingredients and with different textures such as foam. Due to the easily spread COVID-19 virus, that innovation will accelerate.
Before this pandemic, we could just wash our hands. Not anymore. Killing the bacteria has become more crucial, so crucial we are now being instructed on how we wash. However, killing bacteria is not the only thing under the lens so is product formats and benefits/added value such as stress relief or moisturizing from consistent washing.
by Publication repost, on May 26, 2020
It’s been less than 18 months since the 2018 Farm Bill removed hemp from the Controlled Substances Act and legally differentiated hemp from marijuana as containing less than 0.3% THC. Yet hemp and the influence it could have on the endocannabinoid system (ECS) is driving growth, experimentation and innovation even as the Food and Drug Administration has not confirmed a regulatory pathway for these products.
by Publication repost, on May 19, 2020
PUBLICATION REPOST l BEAUTY MATTERS, KELLY KOVAC
Procter & Gamble Beauty has introduced new all-paper, plastic-free dispensing tubes for Secret and Old Spice deodorants, eliminating the traditional plastic push-up components. The new packaging will be available in May at 500 Walmart stores in the US.
The paper tube package is made of 90% recycled paper that contains no wax, plastics, BPA, or PFA. New paper fiber is used to make the post-consumer recycled paperboard stronger at the base.
by Publication repost, on May 12, 2020
PUBLICATION REPORT l BEAUTY MATTERS, KELLY KOVACK
“Facing a stark set of financial circumstances, millennials started adulthood with less room for financial mistakes than previous generations,” Shannon Insler wrote in an article for Student Loan Hero. “In response, they are managing their money differently. More millennials are refinancing student loans, delaying a home purchase, and looking for creative ways to earn more money through side hustles.”
by Lebermuth, on May 05, 2020
Classic Blue is Pantone’s 2020 Color of the Year, suggestive of the sky at dusk, Classic Blue is reassuring and restful. It brings a sense of peace and tranquility to the human spirit, offering refuge and renewal. "It's a color that anticipates what's going to happen next," said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.
by Lebermuth, on Apr 20, 2020
Lebermuth's CEO Rob Brown discusses how Lebermuth entered the CBD industry back in the beginning and how we continue to trailblaze the ingredient, fragrance, and flavor CBD boom.
by Lebermuth, on Apr 10, 2020
Each season, Lebermuth’s talented team of perfumers offer their unique interpretation of the key consumer trends influencing fragrance with custom fragrance creations inspired by distinct trend stories.
Fall/Winter 20/21 Trends:
by Lebermuth, on Mar 30, 2020
Who thought we wouldn’t be able to produce enough hand sanitizer?! Many distilleries are stepping in to help utilizing their own equipment for production of hand sanitizer. They can’t be thanked enough for coming together in a time of need.
by Publication repost, on Feb 12, 2020
PUBLICATION REPOST l the Conversation Don’t underestimate the power of your nose. It makes our everyday eating experience pleasant and interesting and it warns us of spoiled food, corked wine and the dangers of gas and smoke. It evokes strong emotional reactions, influences sexual attraction and can be used as a sensitive analytical instrument.
by Lebermuth, on Feb 05, 2020
In 2019, global opportunities for men’s grooming products sought to appeal to a more informed eco-conscious consumer, stress convenience, and align with wellness and inclusivity trends. New product developments for men included items within the shaving preparations, razors, deodorants, hair styling, and shower categories with less developments in depilatory (hair removal), face and neck care, shampoo, bar soap, and eye care categories.