FOR IMMEDIATE RELEASE 
LEBERMUTH  

FOR IMMEDIATE RELEASE 
LEBERMUTH  

Our Spring & Summer Home Fragrance Trend Report is based on data insights, consumer behavior, fine fragrance, fashion & design, in which six key trend concepts emerged.

According to Mintel, the U.S. Soap, Bath, and Shower products market is estimated to exceed $9.0 billion in 2020 retail sales, an increase of 39.9% from 2019.

Source: Mintel Soap, Bath and Shower Products, US, February 2021

Conscious consumers

Often dubbed “Generation Green,” Gen Z are eco and socially-conscious consumers who place an emphasis on sustainable and ethical products and practices. They
strongly believe in a brand’s social responsibility and its environmental impact.

Eco-ethical claims will continue to increase in soap, bath, and shower product launches, as resources become limited, and Gen Z continues to expect them.

For the first time in Pantone Color of the Year history, Pantone created a new color for its 2022 selection, Veri Peri, to reflect the current global transformation. This inspirational color marries electric blue hues with subtle violet-red undertones to reflect joy, courage, and creativity.

PUBLICATION REPOST  l  Stylus.com

Waste is an issue that can no longer be ignored. As clever businesses begin to recognize that they cannot be seen as being part of the problem, we take a look at solutions making use of industrial by-products and recycling local refuse to forge a waste-free future.

PUBLICATION REPOST  l  BEAUTY INDEPENDENT, RACHEL BROWN 

The beauty industry has been great at creating stuff. Now, it’s starting to come to terms with all of it.

To address the environmental consequences of beauty merchandise, Sephora is ramping up its sustainability efforts by launching a category underneath its Clean at Sephora program called Clean + Planet Positive. The category currently contains 18 brands—Caudalie, Farmacy, Biossance, Youth to the People, Sephora Collection, Tata Harper, Selfless by Hyram, REN, Herbivore, Alpyn Beauty, The 7 Virtues, Prima, Maison Louis Marie, Susteau, Saie, Athr Beauty, Ellis Brooklyn and Briogeo—but the number of brands could increase as more adhere to its requirements.

Image source: Sephora

We are proud to have received the highest possible score of 100% for the 2021 SQF audit. This achievement was especially impressive since the audit was the unannounced audit that accredited auditors must perform every three years.