INSIGHTS & NEWS

by Lebermuth, on Feb 24, 2017

When patrons walk into a shopping mall, they are bombarded with bright, attention-grabbing advertisements as well as enticing (and sometimes obnoxiously loud) music. Some stores add the sense of smell to their arsenal by holding the nostrils of their patrons hostage with smells that can’t be ignored. Interestingly, researchers have concluded that a person’s cultural background determines whether those smells are considered desirable or repulsive.

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Topics:Fragrances

by Lebermuth, on Feb 17, 2017

Gooey macaroni & cheese. Chunky chocolate chip cookie dough ice cream. Crème brulee topped with fresh berries and drizzled with honey. What do all these tasty foods have in common? Other than being loaded with fat and calories, these foods could possibly cease to exist if bees become extinct. Their

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Topics:Essential Oils

by Lebermuth, on Feb 10, 2017

 Not all tea tree oils are created equally. Due to its anti-microbial properties, choosing a tea tree oil that provides the highest quality and purest ingredients is ideal. By following these three tips, you will increase your chances of obtaining the optimum benefit from your purchase.

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Topics:Essential Oils

by Lebermuth, on Feb 03, 2017

 The organic farming industry is in the midst of a debate over whether hydroponic farming can be considered organic. Hydroponics is defined by the USDA as "growing plants in a nutrient solution root medium." In other words, this process grows plants without the use of soil. Instead, it uses a nutrient-rich fluid that contains the necessary nutrients for the plant to grow.

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Topics:Flavors