Health and wellness touch many aspects of an individual’s life and intersects with food and beverages, beauty and personal care, and household and air care product choices and usage.
A focus on naturals with a return to aromatherapy, plant-based ingredients, and CBD-infused consumer packaged goods are three areas of interest consumers seek to meet their ever-changing health and wellness mindset and behavioral shift towards better-for-you products and services.
THREE FOCUS AREAS
The Lebermuth Company’s Fragrance Health & Wellness Trend Report highlights fragrance products within these three focus areas, including Air Care, Beauty, Home Cleaning, CBD/Hemp, and Aromatherapy, while also providing an overview of sales numbers and consumer statistics.
73% use “natural” and “organic” products because they contain no harmful ingredients.
43% of North American consumers are most likely to try cannabis infused cosmetics and skincare.