Elevate your products flavor with Powdered Flavors

Written by Lebermuth | Jul 09, 2019

WHAT ARE POWDER FLAVORS?

Powder flavors have been around for decades and are used to flavor a wide range of product types. From beverages to medication applications, powder flavors help to add to, reduce, and mask undesirable tastes.

They are created with either a plating or spray drying process and can be used in beverages, nutrition, medicine, confectionary, and most recently, similar applications with CBD or hemp extract.

BEVERAGE APPLICATIONS

As the market for sports nutrition continues to grow, so does the need to mask or reduce the familiar and unpleasant “chalk”-like taste associated with protein shakes, energy drinks, and electrolyte infused water.

Most Popular Sports Drink Flavors: Some of the most popular—or more common— are chocolate, vanilla, and strawberry. Mint chocolate and tropical flavors are also gaining popularity.

Powder flavors are highly popular in drink mixes or stick packs. These products are favored with the convenience and ease of pouring a powder flavor into either a small glass or large container of water to enhance the somewhat plain taste, or to mask any flavor whatsoever.

Most Popular Beverage Flavors: Beverage flavors that have gained popularity in 2019 include fruity and tropical (berry, citrus, apple), sweet and nostalgic (orange, strawberry, floral), and earthy (mint, herbal).

CONFECTIONERY APPLICATIONS

Childhood favorites like cotton candy, powder sticks and chewing gum products can use powder flavorings. Other product applications include tableted or pressed candies, pudding mixes, types of cereal, gummy-type candy, hard candies, as well as baking products like cake mixes and frosting recipes.

Most Popular Flavors: The confectionery application field is growing and becoming bolder each year by taking our taste buds to places we have never been before, or revisiting childhood nostalgia with old favorites. Recently, along with the sweet and fruity taste consumers love already, candy has expanded to “sensory appeal” with flavors like bolder sours, energy-infused coffee, CBD and vitamins.

Along with these sugary innovations, the classic flavors we all know and love still reign on top in popularity. These flavors include, grape, orange, lime, lemon, cherry, strawberry, and pineapple.

HEALTH & WELLNESS APPLICATIONS

Medicines like oral capsules or liquid cough syrups tend to have an undesirable taste depending on the formula. Adding powder flavors can help mask the taste of health and wellness without taking away the benefits.